Is Google URL Shortener Free? A Look at Its Shutdown and Alternatives

For years, Google URL Shortener—often referred to as goo.gl—provided a quick and straightforward way to condense long links. Was Google URL Shortener free? Yes, it was. But as of 2019, Google officially discontinued the service. This left many users, marketers, and content creators searching for a reliable replacement.

If you’re wondering what happened to the Google URL Shortener and whether you can still use it, read on. We’ll unpack the history behind goo.gl’s closure and direct you to an easy, free alternative that comes with real-time analytics and zero usage limits.

A Brief History of Google URL Shortener

Launched in 2009
Google introduced its URL shortener as a quick add-on for the FeedBurner service. Soon after, it became widely available to the public as a standalone tool.
Widespread Adoption
goo.gl was heralded for its robust infrastructure and basic analytics, allowing users to track click-through rates and share links across platforms.
Discontinuation in 2018–2019
By 2018, Google had announced its plan to shut down goo.gl. After March 30, 2019, new and anonymous users could no longer create short links. Existing users had access until March 2019 but were encouraged to transition to other tools or Firebase Dynamic Links.

Why Did Google Shut Down Its URL Shortener?

Google’s decision to discontinue goo.gl stemmed from shifting priorities. The company pivoted toward Firebase Dynamic Links, which offers more advanced functionalities—especially for mobile app developers. As a result, the straightforward URL-shortening feature many users loved was phased out.

Looking for a Free Alternative? Try Our URL Shortener

While the classic goo.gl is no longer an option, the good news is you don’t have to settle for paid or limited services. Our URL shortener provides all the functionality you need—without any fees or click restrictions.

Key Benefits

Unlimited Link Creation
Create as many short links as you like, with zero monthly caps or hidden costs.
Built-In Analytics
Track click counts, referral sources, geographical insights, and more—all for free and in real time.
No Signup Required
Paste any long link to generate a concise URL instantly. If you want to edit or delete links in the future, optional account registration is available.
Brand-Friendly
Customize your short link slugs for a more professional appearance.
High Reliability
Unlike Google’s now-retired goo.gl, our service remains committed to supporting users who need quick, dependable URL shortening.

How to Get Started with Our Free URL Shortener

Copy Your URL
Gather the link you want to shorten—be it a product page, blog post, or social media profile.
Paste into Our Tool
Instantly generate a concise link that’s easy to share or remember.
Share & Track
Post your new link on social platforms, emails, or forums. Then check your analytics dashboard to gauge performance and learn where traffic originates.

Frequently Asked Questions

1. Can I still use goo.gl if I had an account?
If you had a Google account that used goo.gl before its deprecation, you might still access old links in read-only mode. However, you can’t create new short links anymore.

2. Does your tool offer any premium features?
Our entire service is free—no premium tiers, hidden charges, or click limits.

3. Is my data secure?
Yes. We use HTTPS encryption, and our platform adheres to best security practices to protect your links and analytics data.

4. What if I need multiple accounts or want to share access?
Optional sign-up features allow you to manage your short links, collaborate with team members, and maintain full control over any edits or deletions.

5. Do your short links expire?
No. Our links remain active unless you choose to delete them.

Conclusion: Google URL Shortener—Gone But Not Forgotten

Although Google URL Shortener was free, it is no longer available for new users. If you’re looking for a similar experience—complete with comprehensive analytics and unlimited usage—give our URL shortener a try. It’s a seamless, no-cost solution designed to keep your links short, stylish, and trackable.

Ready to shorten your links? Get Started Now and discover how simple it is to turn any long URL into a concise link that drives engagement and streamlines your digital efforts.